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At the heart of John Deere


The trip of EkoNiva’s customers to the USA has been rich in impressions.


The group had a tour of John Deere Seeding Group in Des Moines (Iowa), Engine Works – in Waterloo (Iowa) and Harvester Works – in Moline (Illinois). In the course of the tour, the Russian guests learned about the company’s history and saw the machinery assembly process. The Russian farmers also visited the John Deere headquarters and John Deere’s original family home.

‘After touring the automated assembly lines, we visited farms, including the one serving as the testing site for all new John Deere models’, says Vladimir Moiseyev, Manager of After-Sales Support of EkoNiva-Chernozemye. ‘We saw the John Deere 9570RX tracked tractor, which is to be released in the Russian market next year, and the John Deere 4050i self-propelled sprayer featuring a carbon fibre boom being tested.’

Sergey Antimenko, Director General of Agro-AK (Voronezh oblast), has purchased his first John Deere Series 8 tractor this year and visited the John Deere manufacturing facilities abroad for the first time. Before, he had only been to the American manufacturer’s factory near Moscow.

‘Emotions from the John Deere tour in particular and from the USA in general escalated’, says Sergey Antimenko. ‘When it comes to reliability, John Deere machinery is beyond praise. Having seen the assembly process, I started appreciating the company’s trustworthiness even more. All the processes are automated, the employees work as a well-orchestrated team. But Americans should see the way work processes are organized on EkoNiva farms! They yield to nothing I’ve seen in the USA.’

There are several John Deere machines, among them self-propelled sprayers, tractors and combines, in KRiMM Agrofirm (Tyumen oblast). Even before the trip to the USA, Ivan Simishchenkov, Director of Uporovsky branch, was considering machinery fleet expansion. The visit to the factories helped him to firm up his decision.

‘Never before have I seen such an immense scale of production’, says Ivan Simishchenkov. ‘I appreciated the painstaking attention to details and the way the workflow is set up. I took a note pad everywhere with me and made notes. I will employ some aspects in my business, in labour management for example.’ 

Over a hundred John Deere tractors operate in AgroInvest holding alone.

‘I’ve received lots of useful information’, shares her impressions Olga Fyndyl, Deputy Director of AgroInvest MC (Voronezh, Tambov and Lipetsk oblasts). ‘We saw large-scale production facilities with fully-automated work processes. The Harvester Works stands out in particular. We are looking forward to the trip to AGRITECHNICA with EkoNiva.’